In the not to distant future, you may start hearing about a new sportswear company – a Chinese sportswear company.

Li Ning is entering the U.S. market with a store in Portland, Oregon. As Marketplace reported last night, the company is looking to compete directly against Nike, Adidas and other big guns.

Can they compete? We have not seen Li Ning’s products and therefore cannot comment on the quality. What we can tell you is that it wasn’t that long ago that few people had heard of Under Armour.